1. Defining the variables
The ski resort wants to base their experience on two family types : groups of friends and families. These are their main customers, and they know that Swewerlab studio will allow to add more family types later. The main outdoor activity is skiing, although the resort wants to show more diversity by adding sledge and huskies. The additional activity variable will also help them showcasing different aspects of the resort : relaxing in the spa, showing the variety of food and shops.
2. Uploading media
From both new shots and older footages from the ski resort's database, the editor will cut sequences and upload them in Skewerlab studio.
3. Creating the scenario
Using the family type variable as the main paths, a mindmap-like experience that fits market's expectation and the videomaker's creativity is made.
4. Validating with collaborators
Through the external preview tool offered by SkewerLab Studio, several iterations of the project could easily be tested and shared. Edits can be made on the spot and shared in an instant.
